Internet marketing is better improved if you ensure that your brand signals are aligned with your campaigns. If your business is advertising elsewhere aside from the Internet, the better results you could get. Here are a few things you need to develop your brand signals.
Your business social media profile ensures you have a social media presence, but registering your employees in these social media profiles and having them register your business social media profile as their employer is a great way to have the social media network verifies that you are a legitimate business.
Having your employees actually use their personal accounts to answer the questions of some of your consumers and audiences actually helps in building your brand signal.
3. Offline Campaigns
If you have a radio or video advertisement, you could use sound-hosting and video hosting services to portray them in your page. Using trailers could help your social media profile boost its credibility, given that social media networks recognize your profile has information that other possibly fake accounts would not have.
4. Press Releases
If you have some interviews or articles that some online or offline journalists have created, posting them in your social media profile helps in developing your brand signal. With better press releases, the more your company gains recognition on social media.
Social media works for businesses as it works for television channels; imagine that your social media account is a channel and the more people subscribe to your media, the more you earn exposure. The best side of social media is that every subscriber’s profile is a possible channel that distributes your media through viral marketing. Here are a few things to help you make good on your social media campaign.
1. Brand Awareness
Focus on developing your brand and the quality of your products and services first. Have famous critique websites related to your trade review your product and endorse their criticism on their website. For example, a band’s album could gain higher fame if a famous critic wrote about it. From such content, a social media profile the band has could gain fame.
Keep your updates to one or two a day and mostly post updates on your page when there is very high traffic. If your target audience are senior professionals, for example, you could post updates during the time they get home, which is possibly around 9PM in the evening, for maximum exposure. Timing is important and spamming updates during every hour could earn you penalties from the social media or have followers unsubscribe to you out of annoyance.
3. High Quality Content
Prove that you are true to your publication by providing high quality content. Subscribers feel the dedication of a company, business or entity if they put great effort in producing content. This content will likely be shared by a social media user in his or her own account if they find it interesting, entertaining or thought-provoking.
The Financial Conduct Authority said that the number of PPI complaints from the last two quarters of 2012 had been reduced by 15% in the first half of 2013 despite troublesome banks failing to properly address mis sold PPI.
Statistics show that complaints have decreased greatly from 3.2 million complaints dropping to 2.5 million in the previous two quarters. However the Financial Conduct Authority may refer 12 banks for enforcement action or give the banks fines because of their lacking efforts to address consumer PPI complaints.
PPI or payment protection insurance is a policy designed to help consumers repay their loans or other financing but because banks sold the insurance indiscriminately, many were ineligible for the insurance’s requirements. Anybody mis sold PPI could get £3000 or more from a mis sold PPI. They could consult a PPI calculator for a precise figure.
Experts said that banks are finally seeing the positive side of quickly addressing PPI complaints and avoiding delaying their consumers because of the increasing of fines, the accumulation total of the high price of the FOS servicing PPI complaints and the ever-increasing PPI refund package. However, they also said that banks and financial companies still have a long way to finally ridding the UK of PPI.
If you have any trouble in making your PPI claim or you do not know if you were mis sold PPI, be sure to click here for more information.
Number 1 World’s Search Engine Google recently introduced penalties to websites and blogs that over-optimize their websites in favour of appearing highly in the search engine results page. Search engine optimizers and Internet marketers now need to watch their movements and modify their websites, pages and blogs accordingly.
Keywords should only be around 3-5% density of the entire article. These includes keywords outside the article, such as those placed on the header text, the alt text of images and footnotes. For a 300-word article, a repetition of 5-7 keywords is only recommended.
2. Website/Blog Design
Cluttered websites without proper styling or format may also be penalized. Seamless user interfaces and navigation systems are highly important. Follow common website navigation designs. The better your designs and logistics, the better the search engines reception.
3. Focus on Brand Markets
Search engine optimization only helps you gain higher results in search engine returns. However, Google and other SEs actually depend on social media and public reception of websites. The more people commend and note your articles as helpful, the better your website reception is. Develop your brand markets effectively.
4. Avoid Dead Links
Google depends on links to know if your website, page or blog carries value and the more users link back to it, the more it becomes high quality information. As much as possible avoid dead links; ensure that you also link to legitimate websites and not to virus-laden websites.
Recent reports from the Financial Ombudsman and other industry commentators show that consumer confidence in the finance sector is at an all time low. This follows the payment protection insurance (PPI) scandal, in which many thousands of people were sold insurance policies that were of no use to them, or that were not sold within the prescribed regulations. Further to the PPI scandal, is the fact the banks have been rocked by the LIBOR rate-fixing saga, and in the face of a troubled world-economy are struggling to get back on their feet.
PPI Funds over £18billion
The news that Lloyds Banking Group – the most culpable of all the banks in terms of PPI claims – has increased its funding for the repayment of mis-sold PPI by almost half a million pounds brings the overall total set aside by the combined lenders to an astonishing £18.4billion; to put this into perspective, it is more than double the cost of the recent London Olympic Games. So far the average payment for mis sold PPI has been around £3000, and many people have used PPIcalculatorcompany.co.uk to get an idea of what they may be owed by their lenders.
Variations in Handling Complaints
While the scandal has led to banks employing third party organisations to handle the growing number of claims and complaints, consumer groups such as the influential Which? have expressed concerns about the way some claims are handled. Executive Director Richard Lloyd said:
“It is staggering that the cost of the PPI mis-selling scandal now stands at more than double the cost of the Olympic Games. We have repeatedly raised concerns with the banks, regulators and Financial Ombudsman Service about the worrying variation in quality of PPI complaint handling.”
The banks claim that the sheer number of claims makes it difficult for them to process claims in a reasonable time, and that they are doing all they can to make sure customers complaints are dealt with as quick as is possible given the constraints they are working under, and that all claims are processed quickly.
The Internet is a wide array of networks connecting half the world’s population and in a few more years, the entire world will be interconnected regardless of location. The Internet’s usefulness at supplying information is the main reason why Internet advertisements are informative rather than a passively-entertaining medium. Here are a few things to remember to develop your business brand in the Internet.
1. Keep a Blog
If you have a business website, make it a point to keep a blog. At least 8 out of 10 businesses consider their blogs to be a crucial part of their website. Fill these up with content regarding business developments, new branch openings, new prospective projects and other things happening in the business.
2. Social Media
Social media is what actually keeps millions of people connected in the Internet. Social media introduced the idea of viral marketing; one user can share a link that could spread to his or her network, instantly affecting those who find the topic interesting. A social media account helps in viral marketing and allowing prospective customers interested in your business to find you quickly.
Websites regularly updated with content, including businesses and corporations, rate very high for search engines and customers. The more you update your content, the more your page ranking increases. People may also use your webpage information to shed light on certain discussions in other pages.
4. Be Informative
Be in the know about things concerning your industry. You could choose to discuss the difficulties your business and the industry in general might be facing. Giving your opinion and allowing people to criticise or respond to it creates for good customer and visitor rapport as well.
Direct X 11 never made games look so good and two companies are battling their way into your budget for your gaming cravings. AMD and Nvidia have long been in competition for providing the highest-performing video card for modern games. Here are the two companies’ greatest products available for 2013 gamers.
1. EVGA GTX 680
Released in March 2012, this video card is quite a good deal for your money with a good GPU full of CUDA cores that help in processing graphics efficiently. The GK104 is quite smaller than its competitors and power efficient, making it a good choice for many manufacturers for use in many laptop gaming rigs.
2. ASUS GTX 670 Direct CU II
This still-expensive video card was the cheaper alternative to Nvidia’s top-ranking card. Boasting a good HD 7950, just a bit short of the original ASUS GTX 670 Direct CU’s HD 7970, it still is a good video card to have despite the price.
3. EVGA GTX 660 Ti Superclocked
With a price around £230 this year, the video card is still a good deal because it is right in the middle of the HD giants, namely 7950 and 7870, which makes it a must-have for a gamer with enough money but not enough for the big guns.
Never underestimate the power of search engines. When you’re marked as the first on Google, you could get great traffic to your website. Even if you don’t know how search engines function, here are a few things you need to know to get your blog to places.
1. Keywords Everywhere
Remember, search engine spiders could only scan text and they won’t find it in a Flash player or image you have. Your alternate texts could help increase the Internet reputation of your blog.
2. Fresh Content
Write on a daily, or at least a regular basis. Spiders would mostly follow your website if you regularly update it fast enough not to appear as a marketing strategy, and slow enough not to appear inactive. Make sure your content is also up-to-date with current events.
You know the different kinds of links, but you should also take note of the quality of links you get. If you get backlinks that is unrelated from the linker’s topic, you do not want to have this. Also, check your links if they are logical in nature.
4. Website Design
Before you plan a re-design of your blogsite, check if your website is friendly to organic SEO. A rule of thumb is that text is very important for spiders and placing them on certain headers or banners could greatly help.
UK highways might be the safest in the world, but it does not mean it doesn’t have its share of accidents and deaths. The UK’s compensation culture provides one a chance to get compensated for any injuries caused by another party. Here are some common traffic and pedestrian accident injuries that you could claim compensation for.
1. Head Injury
Head injuries are commonly caused by a frontal or lateral collision with abrupt force and inertia sending the passengers forward as it comes to a complete stop. Most frontal collisions can injure the lower parts of the body, such as the ankles, knee or hips. Because the body is sent forward by inertia, the head may fatally collide with the dashboard or with a stronger force, the windshield. A direct blow to the head may cause focal injuries, which may cause contusions, brain lacerations and haemorrhage.
2. Spinal Injury
Spinal injury is commonly caused by the same collisions, except that the force may cause traction and compression in the spinal column and the cord itself. It can cause injury to the spinal cord. Additionally, the damaged tissues may release toxic mediators that might additionally harm other cells in the spine that might also set a chain reaction that could cause paralysis in the body.
3. Arm and Leg Injury
Common to most severe car collisions and motorcycle accidents are arm and leg injuries. Usually, dislocation or severe fractures can result from the most severe accidents. For common car collisions with speeds ranging from 80 – 90 Km/H, these collisions could cause hairline fractures and minor dislocations that could be remedied.
Each year, the behaviour of Internet users continue to change and content producers and developers need to keep up the pace. For 2013, Internet users are shifting from the conventional desktop and laptops to more advanced mobile Internet devices. Aside from the usage of these new technologies, their interaction with web content has also changed. Here are a few things to modify when producing content.
1. Avoid Technical Writing
Unless you’re writing for a professional’s circle, never get into technical terms when explaining something difficult or technical to your audience. Your readers want to understand your subject through a condensed version. If you’re an expert in the field explain the topic in a manner that a fifth grader can understand.
2. Lessen Your Texts
When blogging, avoid splaying so much text and letters in your posts. Instead, shorten them to at least three paragraphs with three short sentences each or make a list if you’re tackling enumeration and explanation topics. Indeed, it is very unappealing to find a wall of text to read.
3. Add Photos or Images
Pictures and words speak a thousand words. This is imperative if you’re a travel or events blogger. Photos and images spice up a website’s look and make it more interesting to read the text that you write.
4. Video Blogs
Or if you can, record what you need to write. Use the written blog as a type of subtitle. Audiences lean more to listening than reading and seeing who is writing or who owns the website is also an appealing factor.