Facebook may be the world’s biggest social network, but it is the least effective social media platform for increasing your search engine marketing attempts. If you do well in Facebook, your website’s reputation can rise up in the social network, but it can be shot down easily by other companies who have professional social network accounts managing and interacting the Facebook company page, the website itself, and in other social networks.
The idea that the more social networks you have, the more your internet presence increases is only partly true. The quality of social network you use plays a great role in internet marketing.
For example, a company that uses the personal accounts of their employees to manage the Facebook company profile gains more than just an anonymous update from the page itself. However, if you do the same in a professional business social network such as LinkedIn, you gain more recognition by search engines.
Your employees’ credentials, achievements and professional information in professional business social networks have search engines consider your company as official. While some casual social networks allow for verification, your employees’ credentials also make your company.
Social networks play more than just to spread your company updates; it is also a strategic form of identification that search engines often use.
Imagine this: You recently met an investor looking to put his or her money in a company that you supply services and products. Effectively gaining from this opportunity, you and the parent company enjoy a high productivity because of the investor’s funding. Because you are linked to the parent company, you also gain the benefits. This is the key idea of link building.
However, link building in the internet needs recognition from your target audience and the websites that feature or link to your content. A parent company with a widely-recognized brand can endorse you to its audiences effectively. If your link is featured in famous content websites, then you also gain reputation from such.
Your link is also like a parent company in itself; the more people recognize its usefulness and recommend it to other readers, the better your content’s reputation becomes.
In link building, it is important that you endorse the article in forums, social media discussions, videos or anywhere that it will get good visibility. Better-recognized websites or content helps your articles and other content better because they have larger audiences.
As content may be the future of search engine optimization, it is imperative that your articles and content get as much large audiences as they can for their exposure will mean your business’ successes.
Every major business today has a blog on the side and internet marketers cannot argue enough that blogs are very essential business components. However, does a personal blog weigh higher against anonymously-written but useful content? Without having to go through SEO technicalities, here are a few explanations.
Google and other blogs that pay their authors for their articles, such as Squidoo, will always consider the authority of the personality behind the blog. Google now displays the names of the blog authors in web-searched articles. Original personal content will weigh higher than anonymous content if the writer has established authority to talk about the topic.
2. Reaching a Wider Audience
Anonymous content could become useful and can gain a viral following, but without a figurehead author, some people could be sceptical about the information shared in the blog. While an anonymous content could be useful with its links that show the facts to be true, an author can affirm the content’s legitimacy better.
3. Unbiased Opinion
Author accounts ensure that the blogs do not contain biased opinion. Most authors, as they are professionals in their respective fields, look at topics in an unbiased way. Facts will be their logical waypoints in discussing topics and they will express their opinion with a disclaimer.
Internet audiences easily appreciate high quality content, which is why ascertaining the quality of your content in your marketing affairs is highly important. Here are a few pointers to ensure that you are putting your best foot forward in your advertisements and information-advertisements.
1. For Appropriate Audiences
Not all audiences can appreciate certain content. For example, a five-year old will not get figures of speech regarding the products you are selling. Be sure that you align your content with your target audience. Making an action movie-esque advertisement can be interesting for young adults and adults who view it. A dramatic advertisement may appeal to women more than men.
2. Proper Formality
If you are writing in a famous blog for musicians, writing in a formal manner for rock fans may put them off because of improper formality. Always regard market culture concerning using casual and formal forms of articles, information or other media. If you are writing for professional scientists, you are free to use jargons and technical terms that you would not use when writing for conventional audiences.
Production means the quality of research and attention to detail given to the quality of content you provide. In a video advertisement, good actors, a well-written screenplay, good cinematography and exemplary resolution is highly important and these are quick symbols for a good production. In articles, a well-researched article with sources properly cited are signs of good production quality.
Internet marketing is better improved if you ensure that your brand signals are aligned with your campaigns. If your business is advertising elsewhere aside from the Internet, the better results you could get. Here are a few things you need to develop your brand signals.
Your business social media profile ensures you have a social media presence, but registering your employees in these social media profiles and having them register your business social media profile as their employer is a great way to have the social media network verifies that you are a legitimate business.
Having your employees actually use their personal accounts to answer the questions of some of your consumers and audiences actually helps in building your brand signal.
3. Offline Campaigns
If you have a radio or video advertisement, you could use sound-hosting and video hosting services to portray them in your page. Using trailers could help your social media profile boost its credibility, given that social media networks recognize your profile has information that other possibly fake accounts would not have.
4. Press Releases
If you have some interviews or articles that some online or offline journalists have created, posting them in your social media profile helps in developing your brand signal. With better press releases, the more your company gains recognition on social media.
Social media works for businesses as it works for television channels; imagine that your social media account is a channel and the more people subscribe to your media, the more you earn exposure. The best side of social media is that every subscriber’s profile is a possible channel that distributes your media through viral marketing. Here are a few things to help you make good on your social media campaign.
1. Brand Awareness
Focus on developing your brand and the quality of your products and services first. Have famous critique websites related to your trade review your product and endorse their criticism on their website. For example, a band’s album could gain higher fame if a famous critic wrote about it. From such content, a social media profile the band has could gain fame.
Keep your updates to one or two a day and mostly post updates on your page when there is very high traffic. If your target audience are senior professionals, for example, you could post updates during the time they get home, which is possibly around 9PM in the evening, for maximum exposure. Timing is important and spamming updates during every hour could earn you penalties from the social media or have followers unsubscribe to you out of annoyance.
3. High Quality Content
Prove that you are true to your publication by providing high quality content. Subscribers feel the dedication of a company, business or entity if they put great effort in producing content. This content will likely be shared by a social media user in his or her own account if they find it interesting, entertaining or thought-provoking.
The Financial Conduct Authority said that the number of PPI complaints from the last two quarters of 2012 had been reduced by 15% in the first half of 2013 despite troublesome banks failing to properly address mis sold PPI.
Statistics show that complaints have decreased greatly from 3.2 million complaints dropping to 2.5 million in the previous two quarters. However the Financial Conduct Authority may refer 12 banks for enforcement action or give the banks fines because of their lacking efforts to address consumer PPI complaints.
PPI or payment protection insurance is a policy designed to help consumers repay their loans or other financing but because banks sold the insurance indiscriminately, many were ineligible for the insurance’s requirements. Anybody mis sold PPI could get £3000 or more from a mis sold PPI. They could consult a PPI calculator for a precise figure.
Experts said that banks are finally seeing the positive side of quickly addressing PPI complaints and avoiding delaying their consumers because of the increasing of fines, the accumulation total of the high price of the FOS servicing PPI complaints and the ever-increasing PPI refund package. However, they also said that banks and financial companies still have a long way to finally ridding the UK of PPI.
If you have any trouble in making your PPI claim or you do not know if you were mis sold PPI, be sure to click here for more information.
Number 1 World’s Search Engine Google recently introduced penalties to websites and blogs that over-optimize their websites in favour of appearing highly in the search engine results page. Search engine optimizers and Internet marketers now need to watch their movements and modify their websites, pages and blogs accordingly.
Keywords should only be around 3-5% density of the entire article. These includes keywords outside the article, such as those placed on the header text, the alt text of images and footnotes. For a 300-word article, a repetition of 5-7 keywords is only recommended.
2. Website/Blog Design
Cluttered websites without proper styling or format may also be penalized. Seamless user interfaces and navigation systems are highly important. Follow common website navigation designs. The better your designs and logistics, the better the search engines reception.
3. Focus on Brand Markets
Search engine optimization only helps you gain higher results in search engine returns. However, Google and other SEs actually depend on social media and public reception of websites. The more people commend and note your articles as helpful, the better your website reception is. Develop your brand markets effectively.
4. Avoid Dead Links
Google depends on links to know if your website, page or blog carries value and the more users link back to it, the more it becomes high quality information. As much as possible avoid dead links; ensure that you also link to legitimate websites and not to virus-laden websites.
Recent reports from the Financial Ombudsman and other industry commentators show that consumer confidence in the finance sector is at an all time low. This follows the payment protection insurance (PPI) scandal, in which many thousands of people were sold insurance policies that were of no use to them, or that were not sold within the prescribed regulations. Further to the PPI scandal, is the fact the banks have been rocked by the LIBOR rate-fixing saga, and in the face of a troubled world-economy are struggling to get back on their feet.
PPI Funds over £18billion
The news that Lloyds Banking Group – the most culpable of all the banks in terms of PPI claims – has increased its funding for the repayment of mis-sold PPI by almost half a million pounds brings the overall total set aside by the combined lenders to an astonishing £18.4billion; to put this into perspective, it is more than double the cost of the recent London Olympic Games. So far the average payment for mis sold PPI has been around £3000, and many people have used PPIcalculatorcompany.co.uk to get an idea of what they may be owed by their lenders.
Variations in Handling Complaints
While the scandal has led to banks employing third party organisations to handle the growing number of claims and complaints, consumer groups such as the influential Which? have expressed concerns about the way some claims are handled. Executive Director Richard Lloyd said:
“It is staggering that the cost of the PPI mis-selling scandal now stands at more than double the cost of the Olympic Games. We have repeatedly raised concerns with the banks, regulators and Financial Ombudsman Service about the worrying variation in quality of PPI complaint handling.”
The banks claim that the sheer number of claims makes it difficult for them to process claims in a reasonable time, and that they are doing all they can to make sure customers complaints are dealt with as quick as is possible given the constraints they are working under, and that all claims are processed quickly.
The Internet is a wide array of networks connecting half the world’s population and in a few more years, the entire world will be interconnected regardless of location. The Internet’s usefulness at supplying information is the main reason why Internet advertisements are informative rather than a passively-entertaining medium. Here are a few things to remember to develop your business brand in the Internet.
1. Keep a Blog
If you have a business website, make it a point to keep a blog. At least 8 out of 10 businesses consider their blogs to be a crucial part of their website. Fill these up with content regarding business developments, new branch openings, new prospective projects and other things happening in the business.
2. Social Media
Social media is what actually keeps millions of people connected in the Internet. Social media introduced the idea of viral marketing; one user can share a link that could spread to his or her network, instantly affecting those who find the topic interesting. A social media account helps in viral marketing and allowing prospective customers interested in your business to find you quickly.
Websites regularly updated with content, including businesses and corporations, rate very high for search engines and customers. The more you update your content, the more your page ranking increases. People may also use your webpage information to shed light on certain discussions in other pages.
4. Be Informative
Be in the know about things concerning your industry. You could choose to discuss the difficulties your business and the industry in general might be facing. Giving your opinion and allowing people to criticise or respond to it creates for good customer and visitor rapport as well.